Tobacco Risk Reduction
Risk can be discussed precisely, even in retail
For tobacco companies, e-cigarette makers, and stores that sell their products. Staff learn to check age and talk about products accurately, without unsupported health promises. The program ends with a verifiable certificate.
Who it's for
Three roles, three different needs
Sales and service
Staff in your own and partner stores. Age checks whenever there is doubt and accurate product information, without health promises.
Marketing and communication
Where factual information ends and an unsupported health claim begins. How to write about products without appealing to minors.
Leadership and compliance
One standard for the whole retail network and an overview of who completed the program. Verifiable training records for inspections and audits.
Hands-on practice
Situations that keep coming up in the store
01
A customer wants to hear it's healthy
No tobacco or nicotine product is risk-free. How to say so factually without brushing the customer off.
02
Age checks at the counter
The customer looks young and has no ID. How to refuse the sale calmly and respectfully, without an argument.
03
A customer wants to compare products
What the local rules allow you to say about how cigarettes, heated tobacco, and e-cigarettes differ.
04
A customer asks how to quit
How to stick to proven facts, promise nothing, and show the customer where to find professional help.
Each situation shows a poor and a good staff response and explains why. The final exam tests both theory and decision-making in practice.
Certification
Verifiable training for staff
The certificate requires completing the program and passing the final exam. It has a unique number, a QR code, a validity period, and a public verification page. Inspectors, leadership, and business partners can check that it is valid.
Verify a certificate
Valid
Certificate issued to
Stefan Hoffmann
Tobacco Risk Reduction, sales
Valid until
August 8, 2028
Number
RSB-2026-05108
FAQ
What people ask most often
Who is the program for?
The program is for tobacco companies, e-cigarette makers, and the shops that sell their products. It is taken by sales staff in your own and partner stores, sales representatives, marketing, and the people responsible for compliance in the company.
What does risk reduction mean in this program?
Here, risk reduction means selling only to customers of legal age and talking about products accurately, without unsupported health claims. Staff show anyone who wants to quit the way to professional help. The program does not promote products; it teaches people to act responsibly.
Can we pay for training for the shops that sell our products?
Yes. You can pay for the training of sales staff in partner shops. They then take the program in your academy, in your brand and languages. Anyone who passes the final exam receives a certificate. Your overview shows which stores have trained staff.
How do we prove that our staff are trained?
Every certificate has a unique number, QR code, validity period, and public verification page where anyone can see whether it is valid, expired, or revoked. The partner API sends progress and results to your systems, giving you verifiable records for inspections and audits.
Will you adapt the content to our products and the countries where we sell?
Yes. The rules for selling tobacco and nicotine products differ by country, so we adapt the content to the language and country and add your products. You set up the academy's look yourself: logo, colors, languages, and subdomain. If you prefer, we build it turnkey.
We'll build an academy for your retail network
For your own stores and partner shops. In your brand, with your products, and in all the languages you need.